about vitality val

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In 2010, my world was suddenly shattered by a cancer diagnosis... It was the most surreal experience of my life. After digesting this painful news, I decided to embrace this experience as my greatest teacher and healing opportunity. I committed to becoming the driving force of my own experience, which began my healing journey. Although the journey has been a roller coaster ride, it has also been one rich with many learning experiences, healing opportunities, and gifts. "Thriving in the face of adversity" has been a connecting thread throughout my life, and this pivotal life experience was no different. Hence, while fighting for my life I learned about the Institute of Integrative Nutrition from my dear friend Manon Pierme, who inspired me to pursue a career in Integrative Nutrition and Health Coaching. Going back to school felt like the best medicine for me as I love learning and realized I could also support others in their healing process.

After completing my studies in 2012, I launched Vitality with Val (now Vitality Val) an Integrative Nutrition and Wellness Coaching private practice. Since then, I’ve worked with institutions like the UNM Cancer Center and Santa Fe Soul, providing educational workshops and retreats. I also formed partnerships with local farmers providing educational farm tours, as well as hosting educational cooking demos at the Santa Fe Farmers Market. In addition, I launched “Vitality with Val” radio show in Santa Fe, NM on the former 102.9 FM, which received rave reviews, and reached over 350 livestream followers and had 92% population listenership. This opportunity brought me immense joy - as I was not only connecting with others but also empowering them.

Vitality Val is a business of VIA Consulting LLC., my innovative and strategic solutions consultancy which I established in 2009. With more than 20+ years of experience as an executive and social entrepreneur in both the private and public sectors. My professional background is not only in integrative nutrition and wellness, but also in Social and Environmental Justice, high-level organizational and business management, cross-sector collaborations, and advancing race and gender equity. I am a visionary, thought provoker, and transformational leadership coach. I believe that we are not compartmentalized beings, how we live our lives and how we feel about ourselves is reflected in our internal and external worlds. I proudly work to support the wholeness of an individual, and the unique challenges we all face in our personal and professional lives. 

I have a B.S. in Organizational Psychology from the College of Santa Fe, I’m certified in Diversity and Inclusion Training by Cornell University, and am AADP certified in Integrative Nutrition and Wellness Coaching. Originally a native of Ecuador, I was raised in Boston, MA and I currently live in "The Land of Enchantment" (Santa Fe, NM) with my husband.

I look forward to assisting you in taking your first steps towards reclaiming your life with a deep sense of joy and vitality! 

Valeria "Val"Alarcón